One question I have been getting recently from affiliates is about running non-mobile offers on a mobile traffic source, and if it is allowed.

The answer to this is that I don’t reccommend it. The reason we have our offers set up on neverblue as ‘Mobile Optimized’ is that they have Server side (S2S) tracking, which means there will be no loss of conversions due to client side pixel fire.

For instance, all iPhones are defaulted NOT to have cookies enabled, so all conversions coming from iPho ...

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