I just got an email from my rep at TV, and he said that over the last couple of months they have been focused more on internal media buys to drive their installs instead of relying on affiliates so much. He said that they are seeing the quality of traffic coming back, since it was down for a while.

The most useful thing he said was that they are seeing a lot more traffic from Females in the Middle-Aged and Older demographics. Might be a perfect time to start testing out some different campai ...

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