Hey guys, hope you’ve started this new year on the right path already! 🙂

As 2019 has just started, I believe it is the right time to take a moment and have a look back on what happened on natives during 2018.

To get a better idea on what happened during last year, we gathered the stats reported by two of the most reputable sources when it comes to competitive intelligence and web traffic monitoring tools: Adplexity Native and SimilarWeb

The Numbers Behind Native Advertising during 2018
According to SimilarWeb the total number of visits delivered by native advertising networks during 2018 (Dec 2017 – Nov 2018) is more than 12 billion (and this volumes belongs only to the redirect urls we used to create the report)

Ad NetworkTotal VisitsTraffic Share DesktopTraffic Share MobileMonthly VisitsMonthly Unique VisitorsAvg. Visit DurationPages / VisitBounce Rate
Outbrain4.504B26.54%73.46%375.3M166.4M0:01:381.4875.99%
Taboola4.173B18. ...

This thread has 10 more replies.
WANT TO SEE THE REST?

Join STM Forum