Hey! Just wanted to say a quick thanks for clicking on my thread.

My name’s Dim Niko. I run an ecommerce advertising agency, and also my own ecom brands online. After doing this for a couple of years I’ve explored a bunch of unconventional strategies and ‘hacks’ to geometrically grow companies online from zero to $1m+ in monthly revenue extremely quickly.

After having just gotten back from speaking about this on stage at Affiliate World Asia in December, I was asked to post this case study… So here goes nothing…

The messenger strategy I’m going to talk about was just one piece of this campaign.

The actual campaign did $76,162 in sales in a single day. Needless to say it made one happy client.

But for now, I’m only going to talk about the messenger piece of the puzzle.

We used a tool called Manychat.

Manychat is a messenger ‘bot’. It lets you automate replies, build a list, create sequences, etc. It’s a lot like email, but cooler.

In fact, if you’re reading this, you’re probably going through my Manychat sequence right now. Pretty cool, hey!

So why messenger? What’s so special about it? Why not just use our email list?

Here’s why:

Every time we send a broadcast to our list, the customer’s phone vibrates in their pocket with a Facebook notification.

And you’re compelled to open every Facebook message you get. It’s a completely different game to email.

No ...

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