My Journey Creating a Media Buying Team – Sharing Some Experiences

Hello Everyone!

The idea of this post is to share some insights and experiences in my journey creating a Media Buying team. (Also for a request of twinaxe ) To Know a little bit of how I started in the industry you can read my presentation here!

So, we all know that this industry can give us a great amount of money but we also know that if we stopped launching campaigns, testing new traffic sources, verticals… We are done. We can literally go from 5 figures to 0 in a couple of months.

The idea of creating a media buying team was “How can we still earn money if we stopped running campaigns?” (By the way, i haven’t stopped yet, i love it Haha). If we could create a team we could have some “Passive income” and more ways to earn money. Also, if you are like me, you want to test everything out there but you realized that basically you can´t be running all the traffic sources successfully just by yourself, so the idea of the team was to win the ability to be present and launch in different traffic sources.

My Current team are: Media Buyers, Assistants, Account Manager, Designer, Web Programmer, Accountant- All of them are in house – and some freelancers when are needed

So, here are some experiences that i want to share

1. You need to write everything a ...