My $5K Outbrain test (and failure)
So during the past weeks I’ve spent (wasted) about $5,300 on Outbrain and no results.
I’d like to share it with you guys, so hopefully, you’ll be able to help us out.
Few things to keep in mind:
1. Offer works very well (on FB, IG, Liveintent, Google, Linkedin, and even managed to break even on Quora with small $450/day budget).
2. It’s an Ecom offer
Here’s the funnel:
AD 》 advert 》 offer page》 Checkout
Quite basic…
Here’s the setup:
1. We installed pixel for offer page visit, checkout page visit, and purchase
2. Opened broad desk&mob campaign with $0.2 bid and $250/day budget.
3. Our CPA is $55 and we get a sale from every 30 visitors who visit our offer page (we dont count the CR from lander/advert as it varies from every traffic source, so it’d be a leap-of-faith)
4. So we have ...