Let this be a lesson, never trust no one – The Banners Landers Story
Once upon a time, when i was a fresh face on STM meeting many of you, and discussing mobile app installs and how to run campaigns it came to me, there’s a huge lack for something; something that can solve not one, two, three but FOUR problems us affiliate marketers have.
-We need landing pages for offers
-We need banners to run offers
-We want them fast
-We don’t want to pay a lot.
Having already had 2 in house designers, I said to myself, why not put their free time to good use.
Banners & Landers was born.
At first there was absolutely no business, so I did what I do best, and wrote case studies, and guides showing people landing pages, and banners I used which Banners&Landers designed.
The orders started coming in.
Then I created various infographics, free banner packages, lander packages that I gave away.
I shared free creative angles, and I said if they need banners or landers to test them out, they should hit up my company banners & landers.
Somehow during the entire process, I started trusting one of my employees as he showed commitment and hard work. I gave him more responsibilities, and one day decided to offer him a 33% share of all profits that B&L generated.
I’ve worked in Advertising and received a 3% commission there, and talked to other colleagues and business owners and they all thought 33% profit share was INSANE.
I am not the type to cheap out on employees, so I said ...