Looks like I’m Going Native

Campaign Goal

I am weakest by far when it comes to the creative side of campaigns, focusing instead on curve fitting my traffic bids to incoming EPVs as much as possible. Now seems as good a time as any to break out of my comfort zone.

Traffic Source

I expect the popular choice to be Taboola, OutBrain, Revcontent, and maybe Gemini, so I’m moving in a different space: Go2Mobi. I had a chance to preview a case study hosted by Go2Mobi and after reading a couple reports on consumer spending through mobile devices–people actually entering in their credit card information directly on their phones–mobile e-commerce seems primed for critical mass.

Offer

I went back and forth with my AM over this, and found a mass appeal offer that has ve ...

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