The last few days I was pretty much in beastmode.

I collected about 50 new trafficsources, checked them and started running tests there.

Then I thought “Hey, why don´t you become your own DSP instead of creating campaigns on dozens of platforms?” and the seed was planted 🙂

Right now I am not even sure yet if I will go that way or not but I definitely see some advantages in doing so, let me tell you just a few:

1. You can get direct access to traffic that wouldn´t be directly available otherwise.

Some platforms or individuals sell their traffic only through XML.

Usually you could buy this traffic then only from other DSPs.

Running an own DSP could lead to more volume and probabl ...

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