How to Run a Mobile App Install Offer (by FBQueen)

MARKET RESEARCH
When you have decided that you want to run mobile app installs on Facebook you want to start the whole project with a throughout research. We all know that every successful affiliate campaign starts with market research.

You are starting out in a very lucky time because several tools and softwares are there for you to eliminate the boring manual work. Not too long ago many marketers had to outsource this task, taking lots of precious time and causing so much headache.

Start your research by looking up the biggest players in the game. Find out who the biggest advertisers are – but you need to look beyond the cyber space. Check out TV ads and the techie newspapers too!

Okay, let’s be realistic here: you have three ways to go when finding the right offer to run.

1. Check out stats and top charts and pick an offer that is already high in demand: A great tool you can use is called App Annie: The tool allows you to find out what apps are trending and making the most money. It has a free version that is still providing so much useful information. Sign up to see insider stats so you can start digging deeper in the app installs field.

2. Ask your AM (Affiliate Manager) what works! It is simple as that. Just pick up your phone or hit him up on Skype and ASK. “Hey man, what are the top 5 best-converting mobile app install offers you have on the plate right now – can you please provide EPC reports so I can better decide which one to run?” Keep in mind that the EPC report is just an overall mix of all the traffic sources on the internet, so it will not give you an accurate number but it is still useful to decide which does well at the moment.

3. Search our spy tool! Just go to WhatAdsWork and click on the “New Ads” button. Once you’re there select the ad type you want to spy on and go thru the ads. Also take into consideration the “estimated CTR” metric because it will help you identify the ads that are most likely making profit for the advertiser. The ideology behind is that the longer you see an ad running AND the more often – the more money is spent on it thus it must be making profit for the advertiser.

PICKING THE OFFER
In this case study we are going to look for mobile app games. Mobile games are fun, easy to download and you can try them easily on your own mobile device.

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