How to Quickly Test International Offers on Display Traffic

Important Incoming Message: I’ll be describing this method in detail in the upcoming AMC course. At the time of writing this post, you have approximately 30 more hours to sign up for the course before registration closes! For information on AMC please see this post. If you’re a newbie who isn’t making money consistently in AM, you need to take this course! It’s taught by the great zeno so you know you can’t go wrong with this one.

Now, onto the method…

INTRO

There are many international offers around – app offers that are available in 200+ geos for example.

The common approach would be to check app trends on an intelligence tool like Appannie, check the ranking trends for a few geos, choose one, come up with angles, write headlines, get translations, gather images, create banners, and launch the camp.

This method will allow you to skip most of the steps listed above, AND let you quickly test ALL geos at the same time, then identify the best geos to optimize further. So, minimum work + maximum effectiveness.

However: Please note that not every type of offer can be tested using this method.

You need an international offer that has an offer page that can convert on its own, without having to use banners or landing pages.

Just ask yourself the question: If I run pop traffic to this offer via direct-linking (i.e. no landers), would it convert? If the answer is yes, then it would be a good candidate for the method described below.

The better the offer page is at converting itself, the less money it would cost for you to do the testing.

How do you find out which offer would be a good candidate? Simple: Pick a couple of tier 3+ geos to perform this testing on. I ...