How to Cut Placements, Landers and Banners – Part 2
If you want to know how to cut landers please see Part 1.
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PART 2: How to Cut Unprofitable Banner and Placements
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Often, we need to know how likely it would be for something to be profitable, or not, in the long run. Examples:
1)Getting traffic from a sh*tload of placements (i.e. sites/apps) and need to cut unprofitable ones and whitelist profitable ones.
2)Testing a batch of banners and need to cut unprofitable ones, as well as identify ones that are likely to remain profitable in the long run, to create versions of them to add to testing.
To identify the profitable, unprofitable, and undecided…this would be the tool to use:
https://www.dropbox.com/s/wuiih1heu139v6i/kill-whitelist-calculator-v2.xlsx?dl=0
(EDIT: Member massiv biz has made improvements to the original spreadsheet by adding several useful features – please see this thread: