How to Cut Offers with Different Payouts
For a long time, I didn’t have a tool for cutting offers I was split-testing.
It wasn’t too bad when the offers all had similar payouts – I would just use the calculator at peakconversion and cut at a higher probability of being best to offset the inaccuracy.
However, when the offers had very different payouts, the only option I had was to generate lots of conversions, until the difference in performance was so drastic that even a turkey with half a brain missing would be able to tell without a shred of doubt which offer was the winner.
And then…edgekaos saved the day with his discovery of the win-vector calculator (thanks edgekaos!):
I’ve been using it ever since. For those of you that have been using the peakconversion calculator, you won’t even need to read this brief tutorial. For the rest of you – please read on.
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Basic Instructions
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1)Go to this tool:
https://win-vector.shinyapps.io/CampaignPlanner_v3/
(Note: If the tool happens to be down, please see this post.)
2)Click on “Evaluate Campaign”.
3)Input the stats for the 2 offers you want to compare.
“Actions” are the number of impressions on the offer – so if you’re direct-linking in pop, it would be the same as the number of “Visits” in your tracker; if you’re using a lander with pop, “Actions” will be the number of “Clicks” in your t ...