How to create and manage Facebook Audience – Casino niche example
Hey, guys, let’s talk about Facebook Audience.
Unfortunately, I can’t share any cases right now, but I will review this question on an example in details. Plus, you can reach me in Telegram @cassshy) for questions about farming, warm-up strategies, how to get working payment solutions with reasonable prices, how to manage your media buying team etc.
Before creating an Audience, you need to spend $50-$100 for running engagement video campaign for the GEO you are you going to use for BH campaign. You will understand why later…
Before choosing the Audience you need to ask yourself:
- What’s your targeting audience;
- What’s your monthly budget;
Let’s take a project – “online slots” (casino).
This vertical has a huge potential here on Facebook with a huge variety of GEOs and payout models. If you are not familiar with this niche and you’re running on a low budget <$10,000 monthly – find some good CPL offer (let me know if you need one). You will be able to test your audience and angles within one-two weeks with not so big loses.
So, thinking a lil bit (plus I have a pal working product manager in one of the online casinos) about possible leads I have created the list:
- Moms with lil kids (they are playing like crazy
- Clerks or any other office job
- State service employees (they are boring on work, so they are playing, plus, they have a wallet next to them to deposit)
- Retired people (if we’re running for Tier 1, I had few cases for CH – one old lady (I was told) made 500$+ deposits. I wish I had RevShare that time lol;
Then I am going to use the Facebook Audience Insights tool.
I am going to use some default filters for a start:
Canada
Online casino
Regarding the list of suggestions I got:
Slotomania
Online Poker
Slot machine
Poker stars
888 casino
Roulette
Ask your AM to setup your FB pixel on a Landing Page (LP)
In the future I am going to add these Audiences:
- Retargeting to LP visitors;
- Retargeting to those who watched 50% of ...