Adult is a competitive space and there are no signs of slowing down in sight. In order to survive in an environment like that, you need every edge you can get. One of the biggest factors that determine whether you’re gonna make or loose money, is the price you are paying per click.

There are several ways of driving the costs down : better banners, searching for under valued spots, buying from site owners directly etc … but the method I want to talk about today is FLAT RATE buys. I’m gonna explain what it means, how it’s done, what you need to look out for and … whether you should be doing it all. So happy reading 🙂

WHAT ARE FLAT BUYS IN THE FIRST PLACE?

The standard method of buying traffic from traffic networks is based around the bidding model – the more you bid, the more traffic you get … to put it in a really simple way. The price you per per click or impression is not fixed and so isn’t the amount of traffic you will receive. It all depends on the competition level and your bid.

Flat deals are quite the opposite. In case of a flat deal, you know the price in advance, because you have to agree on it, prior to launching the campaign. Traffic network gives you an offer, you can try to negotiate a bit and you will settle on a fixed price – this is usually done on the CPM model.

You also know the volume that you would receive – the options are to book everything that a site/placement has to sell or agree on certain % of the rotation. You can also do this with RON campaigns, where you choose either certain % of overall volume that is available, or a rough amount of impressions per day.

Flat deals are always closed for a fixed period of time, with the option to renew it on an ongoing basis. Most networks prefer 30 day periods, but some accept 14 days to ...

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