In April 2017, WSJ reported that in an upcoming update of the Google Chrome browser, ad blocking would be included by default.

The pop-up ad was one of the ad types being targeted. The concern was that this browser update may have negative effects on pop traffic ad campaigns. Various speculations from the STM community can be seen in at least several threads, for example the following:

Chrome ad blocking live in early 2018

Feb 15 is coming: How Google’s Adblocker will work

Running annoying ads? … Chrome will BLOCK them automatically!

The update was released on February 15th, 2018. It has now been several weeks since, but surprisingly there has been little feedback on this forum or beyond, as to whether or not the update has had any impact on active pop campaigns.

I’ve interviewed representatives from some of the largest pop traffic networks, as well as affiliates that run pop traffic in volume, to get an idea on the impact of this chrome update. Below are their replies.

You are encouraged to add your observations in the posts below! I will select the most insightful ones and add them to the first post. We may also create a PDF of all the observations and comments and make them available to non-STM members via opt-in forms. If you’d be so kind as to share your experiences regarding the chrome update, please also include a brief description of yourself, mainly your affiliate marketing experience level, and the company name and title if you have one (please feel free to include a link to your website or company website).

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Dmitry Braun – STM Forum Moderator, AM Coach, and Veteran Affiliate

Intro: Known as mrbraun on the STM forums, Dmitry has numerous campaigns live in various verticals. In addition to managing his own advertising agency, Dmitry also has a coaching program that has coached many students over the past 2 years.

1)Since the chrome ad-blocker update of 15-Feb- ...

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