For those of you running Facebook ads, who uses keyword targeting?
Category Facebook
I ask because Facebook may be adding Category targeting as a new option, or as the only option. If it’s the only option then keyword targeting will be completely gone and the way a lot of us make campaigns will have to be adjusted. It won’t be the end of facebook (even though i mention that in the post), but affiliates will have to use new techniques to acquire sky high CTRs. It’ll definitely be a hit on my campaigns!
What i’m referring to:
http://stmforum.com/2011/03/16/the-end-of-facebook- ...