Cool Tip For Paid Search Campaigns

Yesterday, I dug really deep into one of my Ad Words campaigns and traced back 3 months of data.

I compiled a list of advertising costs and commissions earned for every single day for the past 3 months and learned quite a few things.

Prior to analyzing this data I had the campaign running 7 days a week, 24 hours a day, I actually discovered that on average I was losing about $100 a week by keeping the campaign active Saturday + Sunday.

For whatever reason, those days I almost always we ...