To add to our collection of handy cheat-sheets, here is one I made for adult traffic.

Note: Consider this an evolving list to help the new people, feel free to add suggestions.

Offer Types To Use :

1. Adult : Dating, PIN Submits (content billing), Cams, Get-Laid info products, Penis pills, Paid Sites …
2. Non-Adult: Nutra/Diet, App Installs, Pins (anti-virus, whatsapp…), Sweeps, Gambling …

Always ask your AM before pushing non-adult offers on adult traffic.

DO’s :

DO change banners often – at least the image itself, burnout is pretty fast in adult.

DO test different landing pages, dont just copy, tweak them.

DO test several verticals, dont stick just with dating.

DO split test the same offer from at least 2 affiliate networks.

DO test multiple offer landing pages, some perform better than the rest.

DO go for quality leads at the beginning so you can get pay bumps.

DO use proper tracking and take use of dynamic tokens provided by networks.

DO test different traffic types – various banner sizes, popunders, redirects …

DO consider a hosted tracker in case you go for pops and redirect in cheaper GEOs.

DO test various GEOs.

DO optimize LP loading speeds below 500ms, especially in mobile.

DO compile global blacklist in case you buy RON traffic.

DO test tier 2 and tier 3 GEOs.

DO get proper translations for your LPs and banner copy.

DO become a master at angles creation.

DO get accounts at all the major traffic sources.

DO build trust with your networks, both traffic and affiliate.

DO go for volume to establish yourself in a better position when negotiating.

DO expect to face mega competition and loose money at first.

DO test high VS low bids. High bids usually bring better traffic.

DO compare loose VS tight capping.

DO use CPM bidding instead of CPC wherever possible, good banners will give you the edge you need.

DO make separate campaigns for large placements. There is enough mega large sites in adult so its a good idea to approach them separately.

DO know your competitor. There are inhouse media buying teams on some dating offers, no point in going into a bidding war with the offer owner, unless you have way better creatives.

DON’Ts:

DON’T expect to make money if you dont invest. Get a good server, get a CDN, get good tracking.

D ...

This thread has 55 more replies.
WANT TO SEE THE REST?

Join STM Forum