CASE STUDY – Here’s How a Lead Capture Funnel Looks Like
Since I posted that thread a few months ago I received a fair amount of PMs asking for more details. I initially didn’t think it would be needed, but since I’m still receiving questions to this day – I thought a follow-up thread could help.
Ok, so I’ve just started that new campaign to promote a baseball digital product.
I’m going to explain what I did and show you my pages and ads.
Before exploring the details, here’s a general overview of my initial funnel (the funnel has been created with Funnel Flux – the screenshots come directly from the application):
Let me explain what is happening here… let’s analyze each part of this funnel one by one:
The red circle at the top left represents the incoming traffic. The first thing I do is sending the visitors to 1 of 3 different optin pages (A/B/C split test). When I advertise on FB, I *ALWAYS* capture the email addresses before anything else – when I have those leads I can promote to them anything under the sun without having to check if it’s against FB’s TOS or not.
Here’s the 1st optin page:
The 2nd one – the background is a video showcasing the product I’m giving away:
And the 3rd one:
After someone optins, there’s a test to see if the traffic is coming from FB. If yes, a conversion pixel is triggered.
In both cases, the lead is then redirected to a rotator that will send him to 1 of 2 different thank you pages (A/B split test):
Those 2 thank you pages have links to affiliate offers.
Let’s look at the 1st thank you page – as you can see on the screenshot below, 3 actions are possible on this page:
The 1st action is an affiliate link leading to the sales page of the product I’m giving away. People are impatient – some of the ones entering a giveaway think they will not win and decide to buy the product without waiting.
The 2nd action is an affiliate link to a digital product called “Baseball Swing Mastery”. It’s a video course sold on Clickbank.
The 3rd action is also an affiliate link to another digital product called “PRO Hitting Mastery”. It’s also a video course sold on Clickbank.
Even though that thank you page has 3 different affiliate links, only 2 will be displayed at once. Action 1 + Action 2 or Action 1 + Action 3. The goal being to find which digital produc ...