Capture 10% more clicks??? The Exit Play

Over the last nine years as an affiliate marker, one of the most common things that I see being underutilized is a proper exit play on your presell landers.

Exit play – is your strategy for when people are exiting (leaving) your page.

The best strategy I’ve found is using an exit-intent popup. But, I quickly found out that it wasn’t a one size fits all type of thing with popups. Meaning there isn’t one ultimate type of popup that works for every presell page.

When we have a new presell page we’re testing, we always split-test these 3 types of popups:

#1 Offerpops – simple message/offer with a call to action button

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#2 Capture Pop – similar to the offer pop but with an email form submit.

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If you have a strong email game, then these are usually always ...