Last month, I came across a book called “Google Compliance Secrets: The Ultimate Marketing Playbook To Stay Google Compliant, Never Get Banned, And Access Hidden Google Ads Traffic Reserved Only For Trustworthy Advertisers”.

Needless to say, I was intrigued…

The book was published back in January 2021 by Dathen Fairley. Dathen has been helping companies advertise on Google without getting banned for more than 10 years now. You can buy it here: https://compliancesecrets.com/book

Below, you will find my notes about the book. Be aware, it is almost as long as a @jaybot Follow Along, and definitely more boring, unless like me you like legal and compliance stuff.

But one last thing before you dive deep in this review…

I just had a chat with Dathen to ask him if he would do a Q&A for STM, or a review of affiliate landers to give us tips on how we can improve them. And he replied that he would love to.

So if you have questions about Google Compliance, or if you have landers that you would like an opinion about, please reply below, or send me a PM if you want to stay anonymous. Same thing if you want to suggest a lander without revealing the domain or logo, you can send me a zip and I can host them. Questions can also extended to Facebook or other social networks compliance, as most of them took their guidelines from Google, and Dathen work on these too with his clients.

Google Compliance Secrets – Book Summary

Notes:

  • These are guidelines from an independent consultant, not from Google. Some guidelines are conservative, and you may be able to run without abiding by them. As the author mentions, the goal is to maintain a risk profile low enough.
  • If you are looking for how to run uncompliant ads, cloaking, save yourself time. You won’t find such information there. This book is about maximizing compliance with Google policy to be able to scale advertising on this platform.
  • If you are in a hurry and don’t want to read the book, Dathen has made a 5-page cheatsheet about what you ne ...

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