Can someone please define ANGLEs like im a 12 year old?

Hello,

I already have a hint on what angles mean… by reading around…

and also reading this entire thread:

http://stmforum.com/forum/showthread.php?6920-STOP-ignoring-angles!

anyway…

I am trying to come up a new angle on a campaign or my old campaign that didn’t work…

but I am having trouble on what to do…

Can someone please define angle?

Does angle need to start from the adimage/adcopy then goes to lander only?

or does it also need to go into the offer?

For example:

the ad is telling about m ...