I seem to be guessing at bid amounts and think there must be a strategy which would give me better results with POP.

Currently I’m testing out Popads traffic and have experimented with bidding a highish amount and cutting website ID’s which spend over 3x payout.

However, I’ve also tested bidding much less on RON and seem to be getting a little better result in terms of ROI.

How do I find the happy medium when starting or optomising a campaign? Any advice guys?

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