ok, I wanted to make a thread on banner ad CTR to share a bit of knowledge and gain some as well. As you are all aware banner ads are all about CTR, obviously your cost per click is cheaper the higher the CTR.

So the aim of the game is getting the highest CTR possible and the only way to do this is to split test creatives. I’m showing you guys a $95k ad spend I did on google content (display) network last year. The ads in this example were USA only, I had them running in other countries as well – but for now I’ll show you my USA stats.

Couple of things to note:
– I started the campaign off with around 5 variations of 300×250, 728×90, 120×600, 160×600 and 468×60 sizes
– once the clicks and data started coming in it was easy to can the losers and keep the winners
– creatives that worked in the USA tanked in other countries. In some cases banners that were getting 3% CTR’s on one website in the USA were getting 0.005% on websites outside the USA
– the USA easily had the worst CTR’s. Internationally I was getting CTR’s as high as 9.0% on some websites
– this offer was direct linked, I split tested using a lander and never got it as profitable as direct linking
– i got google slapped doing this campaign, which is why i’ve done some writing and stuff all over it – so if you want to copy it you can’t as google have closed this offer and will ban your account. it wasn’t a rebill it was a clickbank ebook/course. this account is now fried/toast/totally fucked. All up I spent around $300k ...

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