As I said at STM London, my favourite kind of outsourcing is the kind that’s free, never makes mistakes, and works 24 hours a day – outsourcing to a computer, otherwise known as automation.

You can save surprising amounts of time by automating even very simple tasks – for example, if you can automate a 2-minute task you do once a day (like, say, logging into your traffic source and downloading your stats), you’ll save a day and a half a year. Do that a bunch of times and it really starts to add up.

But the usual problem is that automation isn’t easy for non-programmers.

In particular, automating tasks you do on the Web has been a bit of a bitch in the past – Selenium is very powerful but it’s not exactly accessible for non-techies.

But I’ve recently discovered a new tool which you can use to automate any task on the Web, and it works like Photoshop actions – no programming required.

Enter iMacro ...

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