Well it’s been a few years since I actually setup a Facebook campaign myself from scratch. But I own a new company called Seshday.com that is a private sales site for action sports gear. And we’re testing some signup funnels with Facebook advertising. Things moving to slow for my taste as always, I decided to setup a campaign myself to test.

And since it’s fresh in my mind I thought I’d walk through my process. ( please keep in mind this isn’t for you come rip my campaign off, but to see how I go through the process of building any new campaign out. I own Seshday so I have the upper hand anyways 😛 )

First thing I had to work out was what demographic we wanted to hit. Because, action sports fans are 80% male and younger based on common knowledge. I knew I needed to appeal to a 20 something male demographic.

Now I needed to go gather pictures of things that speak to our demographic, and illustrate what we do as a company.

Because it’s an action sports site I laid out a list of what the top selling items that largest spectrum of people like:

watches
shoes
headphone
shorts
shirts
skateboards
surfboards

Then of course things all young males like:

hot chicks

So with these ideas in mind I first went and grabbed around 50-75 images relating to both:

hot chicks in sunglasses
hot chicks surfing
hot chicks with everything else.
The hot chick images from STM that Riley put up
+ lots of straight product shots for the different items

I was on a Mac at the time so I opened each image in iphoto and cropped each until it looks about the size of a Facebook ad. Then hit “enhance” which makes the images pop a little more throu ...

This thread has 10 more replies.
WANT TO SEE THE REST?

Join STM Forum