How to Run Compliant Farticles
I’ve posted this elsewhere, and I thought Stackers might find it informative.
In light of all the recent discussion on cloaking, there’s been some discussion on running farticles/advertorial style landing pages.
The conversation typically goes something like:
A: “These guys are running farticles and absolutely killing it!”
B: “Don’t run farticles; it’s not a long term business. You’ll get busted by the FTC.”
A: “Well, what if I run them advertising only to Australians/Europeans/Asians/animals/insects/protozoa? What if I have disclaimers? What if I…”
B: “There is no such thing as a compliant farticle.”
Well folks, it’s true. Farticles, as they’ve been run in the past, are unethical and highly illegal. But, you can run advertorial style pages if you do it the correct way. There are multi-million dollar companies doing so right now. And they’re either making a killing doing so or they’re very deep in debt. As you will see, however, running a compliant farticle is hard — and damn near impossible unless you own your own product.
So here’s what I’m g ...