Ok before I go any further 2 things……

1) I did not create this list…..

2) I complied it…..

I say this only because its a personal pet -peve….claiming ideas that are not yours(all to popular in the IM niche as we all know TOOOOO well)

I did tweek some of the ideas but most of them are just core ideas from direct-response advertising…..

I try to use it as a base when shits not working to see how I can improve things…..

some may not even apply….but its a core list that you can cycle through again and again….no matter what the niche…..

So lets start off with the 2 golden rules of direct response

Rule 1 – Test everything
Rule 2 – Refer to rule 1…..

When I get lazy on these points is when shit starts sucking…ya its work and ya we all want the “4hr work week”….but in the end, those 2 rules can lead to big riches….so just bear that in mind the next time you say “that offer ...

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