After speaking with Greg yesterday about exact age match vs. non exact match on FB, and coming to the initial conclusion that non-exact match gave a plus/minus of 5 years oustide of your age range, I thought I’d run a little test of my own and share the results here.

Disclaimer: I’ve only just started using FB this week, so I’ll admit that I’m probably not the best person to be running such a case study, but I thought I’d post what I have so far.

Offer
This is a UK single parent related dating offer which I’d been running reasonably well on POF, but I can’t seem to get the volume I used to over there, so I thought I’d try my ...

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