300%+ ROI with “Retargeting”

Let me first start of by saying that I apologize for having to censor or be vague about some parts of this case study, but I have to protect my personal interest.

On one of my low budget FB accounts my advertiser added their applications to my account, which in return gives me the option to specifically target people that never connected to the app, or people that have connected to the app.

I created identical campaigns to test how this targeting feature can work to my advantage.

So this advertiser has several different applications in the same niche, and they added all those to my account. What I did was create a campaign that specifically targeting people that connected to one of those ...