Christmas/The Holidays are here and it’s time to split test Christmas/holiday themed campaigns. It can be a huge conversion boost for a lot of different niches.

I’ve created a couple examples on how you can easily modify your campaigns to fit the holidays. Seeing a girl in a Santa hat, or Santa giving out loans will boost CTR and can definitely help with conversions. It lets the end user know your ads are new, relevant and draws their attention because the ads relate to the time of year.

You can adjust the theme of your campaigns entirely around the holidays. For example “12 Days of Christmas” is a huge theme for many brands. Shaun White (the snowboarder) is currently using this theme to give out ...

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