In recent years, API leads have become more popular and more widely accepted amongst advertisers. Smart affiliates are taking advantage of API’s for years to monetize their leads over and over again.
Before I got into detail why API leads are so important, you need to understand what an API actually is first:

API means nothing else but “Application Programing Interface” – that probably still doesn’t mean anything to you but let me give you a real word example:

Your standard dating campaign looks like this:

Ad -> Landing Page -> Offer

With an API your structure would be like that:

Ad -> Landing Page -> API -> Multiple Offers

To simplify things even mor ...

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