As if we didn’t have enough variables to tend to – offers, landing pages, banners, networks – let’s throw another in to the mix: banner size.

Or more specifically, placement types.

Take PornHub, one of the ‘daddies’ of adult dating placements. There are multiple placement types, each accepting a different sized banner.

You’ve got:

300×250
315×300
950×250/900×250

When you start covering the other big adult websites, you can expand that list to include 468×60, 728×90, 160×600, 120×600, 160×1000, 250×250 and many others.

Do all of these placements perform the same?

No.

Not at all.

Here’s a look at some of the differences between placements, starting with the jump off point for many affiliates:

300×250 placements

By far the most popular placement, and one that it is difficult to optimise because it is the most popular placement.

Launching a RON 300×250 campaign is a surefire way to Get Volume Fast.

Here’s the problem:

Not all 300×250 placements are created equal.

Some are placed enticingly next to the video (NTV) on your favo ...

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