Google just made a huge play to capture a massive portion of the App install advertising market.

Google will now allow app makers to advertise directly on the Google Play store and target extremely high intent users, while avoiding most of the compliance, poor traffics and other challenges they have faced from working via affiliates and affiliate networks.

  1. The losers in this move will be affiliate networks heavily dependant on app installs, and many affiliate marketers who are just focused on app installs.
  3. The winners will definitely be Google who will see a massive reallocation of app developer marketing budgets directly to the Google Play Store itself and those extremely well funded app developers.
  5. It will likely be a matter of time until Apple’s App Store follows suit … it is just too easy money for both Apple ...

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