A common theme in my campaigns to date has been a substantial number of LP visits and clicks, but no conversions occurring. I’m seeing banner CTRs of 2-3%, LP CTR of 30-50%, but very few conversions if any.

I’m trying to generate as many different reasons for this occurring so that I can make changes to my campaigns to try to overcome it.

Let’s assume that the lander is for a mobile app install, that the banners and LP are compliant, ...

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