Budget Bumping Strategy for Larger Spend Accounts

Hey guys,

I’ve looked around a lot but I don’t feel like there is really great discussion anywhere about best practices when it comes to raising budgets. I’m talking about spending on relatively large accounts here and the process of building an account from $500 to $4k or so in spend (assuming you have a large enough demo to support that much of course).

The way I see it there are kind of two schools of thought in frequency of budget increases:

1. Increase the budget every day
2. Increase the ...