I just saw this interesting post from Justin Brooke.

I SPOKE WITH FACEBOOK AGAIN TODAY!!

This was call #2 with their policy team aka “the police” who are responsible for all disapprovals and terminations.

I got VERY clear answers…

First let me tell you who I was on the phone with because it even surprised me. No it wasn’t Zuck!

It was Brian Hopkins, head of the ads integrity team and a few of his top team members.

So this wasn’t some low ranking FB tech on the phone. This was one of the policy makers.

The 2nd thing you should know is what he told me is very polarizing. It is going to draw a line in the sand and many marketers are going to have to make big changes or go elsewhere.

Here are my takeaways…

1.) Their Agenda

They strongly believe that advertising can improve the Facebook user experience. That is the over arching mission they have set out to prove as well as enforce.
He specifically said multiple times that they have no issue with direct response or affiliates. Only an issue of proving that advertising can and should improve t ...

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