(This is part of a series – please see here for details.)

Campaign Setup:

Vertical: Sweeps

Geo: SG

Traffic Source: PopAds

Targeting: All phones and tablets, all OSs, wifi+carrier, general categories (no adult), all connection types and speeds; also, started dayparting right off the bat to limit test budget by only running during 6pm-12am local time (this has become a standard thing to do for me as of late)

Bid: After I’ve selected the targeting above, I clicked on the “Summary” tab to check the average bid – I don’t remember what it was exactly but it was 0.001x. I set the bid at 0.0022 so I would get high enough traffic quality to gauge promise of the offers.

(Note: I could have set up 3 camps at staggered bids like I often do, and picked the highest ROI bid to continue my testing, but when I’m testing lots of offers and geos I get lazy and just test one above-average bid. However, this way I could only see whether the offer converts or not – to accurately gauge how likely it would be for the offers and landers ...

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