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INTRO

I’ve illustrated how to mass-test carrier-billing offers for each carrier in a past post:

http://stmforum.com/forum/showthread.php?29646-Running-Mobile-Boost-ROI-with-Granular-Offer-Testing!-Part-1

This case study is an example of that approach. I had 1)a proven lander, and 2)a list of offers for the same geo that each accepted different mobile carriers. Some background info before I go into details of the case study:

Offers: 1-Click Entertainment Mobile Subscription Offers
Geo: Sri Lanka
Carriers: Dialog, Hutchison (a.k.a. Hutch), Dialog, Etisalat, Airtel
Traffic Source: wwwPromoter

I will not be revealing the actual offers or the lander used in this case study, because I’m still operating in this geo and vertical and don’t need additional competition. Even if I did, it wouldn’t help anyone – as the offers would either get capped or saturated the same day.

What I WILL do is show you what I look for in stats and how I make optimization decisions ...

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