This post was originally to be a response for member conduit’s question here:

http://stmforum.com/forum/showthread.php?30410-What-does-the-optimization-process-look-like

He asked a really general question, but it’s a very important one.

To conduit: The optimization process may not be as straightforward as you may think. It would be a lot easier if you could start a follow-along or otherwise provide a specific example of a campaign, because each case is different.

What I WILL do is list some of the factors and considerations to start the discussion and hope that others will join in. I’ll also update this post will additional thoughts later on so I’ll have something to refer newbies to.

The “Gist” of Optimization:

Basically there are 2 components:

1)Optimize your funnel: i.e. test offers and landers. And of course new angles will also drive lander optimization.

2)Optimize your targeting: i.e. target certain OSs/carriers/browsers/placements/time of day.

As long as you’re testing new offers and landers, and cutting using stats tools, the funnel will have a chance to improve.

Optimizing the Funnel:

A)Test More Offers

For your chosen vertical+geo, test offers recommended by AMs first, then the remaining offers. For tips on offer selection:

http://stmforum.com/forum/showthread.php?29397-The-Big-AM-FAQ-Thread! (look for section on offers)

If you need more offers, join more affiliate networks:

http://stmforum.com/forum/showthread.php?23992-Get-Approved-For-Your-First-Network

Of the traffic available on a given traffic source, there are different traffic segments you can either choose to target or not.

Usually, the major traffic segments to focus on are OSs (e.g. Android and IOS) and Mobile Carriers / Wifi if you’re running mobile. Adult vs. mainstream if both are available on the traffic source. There are other major traffic segments depending on your traffic type/source (e.g. straight vs. gay for adult).

Your ultimate goal is to find the best offer for each traffic segment in order to maximize your profits. (e.g. Some offers convert best ...

This thread has 20 more replies.
WANT TO SEE THE REST?

Join STM Forum