Best strategy for new Facebook campaign?

Hi all,

I’ve run my fair share of Facebook campaigns over the past couple of years, and I’m about to launch a new one.

However, I’m wondering if I’m missing something. Is there a certain method to launching campaigns that allows you to scale and optimise more effectively?

E.g. how many adsets? how many ads? how much budget? etc etc.

Would be good to see if anyone has thoughts/insights!

Best,

Sam