INTRO- How to Buy a Click Once and Resell It 1000 Times (and win $1k)

(Links to all parts: Part 1: INTRO | Part 2: Long Term Money Secrets | Part 3: List Segmentation | Part 4: Bridging the Gap | Part 5: Overcoming Duplication | Part 6: Surveying and Splintering)

Hey, it’s John Alanis!

Way back in 2014 I was doing some banner ad research on the now defunct POF (Plenty of Fish) advertising platform when I stumbled upon an affiliate forum with a name that grabbed my attention, Stack That Money. Since I’ve been a professional direct and online marketer since 1996, I know one of the keys to success is keeping current with what’s working right now because things change in online marketing rapidly- and yet they always remain the same.

I joined up, started reading the posts, and began contributing on the topic I know most about- opt in email marketing. There are many ways to make money in affiliate marketing, but I always loved list building and opt in email marketing because it’s one of the best ways to buy a click once, and resell it over and over, even thousands of times over days, weeks, months, even years.

I’m in the dating space, US geo. I started off by selling my own dating advice products (what some term “pua”- meaning pick up artist- but mine were about how to attract women by being cool, smart, and funny), migrated to promoting dating sites of all sorts, and now I’m in the business of selling clicks and email addresses of older US guys interested in meeting women (70% of my traffic is over 45, 50% is over 55 according to my Google Analytics). I still promote dating site offers, of course, but there are no lead caps on clicks and email addresses, and I have always liked being in the business of selling “money at a discount.”

I do, however, call it the “horny guy” business because, well, that’s what it is. And there are a LOT of older horny guys in the world with more arriving in the market every day. No matter if they want to get off in the moment, or meet a wife, these guys are terminally horny, and that leads to what we all love, MONEY to stack.

One thing I know how to do is build an email list, and a relationship with it. I keep the list interested via entertaining emails I write myself (writing email copy is my unique skill set that can’t be duplicated). Over time, a portion of the list stays interested, and you can build long term recurring revenue streams long after you’ve paid off the cost to acquire an email address. This leads to long term ...