If you were ever running Facebook campaigns I bet you’ve experienced sudden conversions drop and CPC increase on your ads. One day you were generating +200% ROI and the next day you’re at -50% level.

This can be very frustrating as you need to set up new ad sets and gradually scale them to get back on track. And it might take you a couple days at least.

There are several reasons why this can happen, but there’s one the most important one – negative comments left by people who saw your ad. Most of the people read comments before clicking on your ad. And you ...

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