5 Epic Lessons I learned from Running Facebook Ads since 2014!

Five Amazing Lessons I’ve Learned from Running 100s of Facebook Campaigns Since 2014!

Over the years, I’ve had the chance to test a whole of stuff on Facebook Ads. If you read my blog you know I’ve shared tons of tips, and case studies showing the results of different tests where we put up a Q, what happens if, and then we run campaigns to see what the data has to say.

Well, I’ve run hundreds of campaigns, don’t really know the exact number because we launch a TON of campaigns all the time to scale, and test new ideas, we also lose accounts because they get banned and then we simply get rid of them, forget that they ever existed and move on – but that’s another story.

One thing for sure, FB ads like Google Ads is all about testing, and being creative. On FB understanding what makes their algo ‘tick’ is the key to success – so as a Marketer what you gotta know is that it’s a social traffic source, where engagement is key.

Engagement being key means that you need to run ads that create a buzz, that get people talking. There’s nothing more important than that in getting cheap clicks… so with that in mind here are 5 epic lessons I’ve learned from running FB Ads for the past couple of years!!!

#1 – Creatives MATTER!!!

It is no question it’s all about your creative on Facebook, the better the creative in terms of creating curiosity or a feeling with the person that sees it the better.

If you make your ad ...