New Post Up. I share my thoughts on scaling campaigns, the associates roadblocks you will commonly come across and perhaps a few strategies to mitigate them.

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Often times scaling a campaign isn’t as easy as it’s made out to be. The first route is usually adding more traffic sources into the mix, or by duplicating your efforts over more campaigns, with different targeting, different angles, or by running your campaign over more than one traffic account on the same traffic-source.

What are the common roadblocks here?

Well, every source that say, may have the same format of ads (for example, native), won’t always perform as well as another source for a multitude of reasons, such as the available demographics, placements or overall traffic quality (some sources are really bad at vetting their publishers and are subject to a lot of fraud). It may just be that the source in question requires more testing of variations to your winning ads and landing pages in order to ‘crack’ that source. An example is landing page sizes on pop sources. Try tweaking the viewable size of the page and see how each variation performs on said traffic. It’s wise to find out what the pop dimensions are too, as many sources vary. If the source is break-even to slight loss, I’ll continue testing tweaks, so long as I don’t go into the red too far, until I’m in the land of the green, where the tree’s sway, the daffodi ...

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