Hey FB marketers,

2019 has been a tough year for FB campaigns….Many of you may face a situation of cost going up (generally speaking, it is inevitable). However, for those who want to expand the spending of the performing campaigns with a under-delivery issue, it is very critical to understand how FB decide to under deliver your ads. Here is the 2019 cheat sheet directly from FB internal training. Hope it will help you guys (especially new marketers) to identify the root cause and scale up y ...

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