Hello all! Longggg time Facebook BH Marketer here. Getting tired of the grind and looking for a new challenge. I have a potential client interested in buying life insurance leads so I figured I’d give native a go and see if I could see some green. Mind you I’ve never really ran native traffic before, although have farmed my FB angles on JVs to native media buyers in the past with great success so I’m feeling confident. Goal here is to get to 100 leads/day while maintaining profitability. Potential client is looking for about 10-20k leads a month so if I can get some traction on Native I’m confident I can fill the rest of the volume on Facebook.

Due Diligence:
Initially I spent about 48 hours trying to learn all things native, specifically Taboola as that is the chosen medium. I pulled top creatives, presells, and examined top placements for current life insurance campaigns on Adplexity. I know little about bid amounts, even less about how they effect volume, but I imagine that it works like any auction system. I’m going to create 2 campaigns.

Here’s The Rough Plan:
Campaign 1: This w ...

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