I’ve just finished reading a simply fantastic book on ecommerce, called Ecommerce Evolved by Tanner Larsson, available on Amazon:

https://www.amazon.com/Ecommerce-Evolved-Essential-Playbook-Successful-ebook/dp/B0711FK99L/ref=sr_1_1?ie=UTF8&qid=1529352160&sr=8-1

It’s so jammed-pack with practical tips and tricks on how to Build, Grow & Scale a Successful Ecommerce Business, I thought it would be helpful to share some of the highlights of the book here.

The book consists of 3 parts:

PART I: Evolved Strategy
PART II: Evolved Intelligence
PART III: Evolved Marketing

In this post I’ll summarize the introduction of the book, and will make 4 additional posts to summarize the first 4 chapters that make up PART I. For PART II and PART III, please read the book. (Originally, I had plans to summarize the entire book, but by the time I was finishing summarizing Part I, I realized I had reached the 10% fair-use threshold…sorry!)

Here are the links to summaries of the 1st 4 chapters:

Chapter 1: Funnel-Based Ecommerce

Chapter 2: Recurring Income Core

Chapter 3: Think Before You Sell

Chapter 4: Conversion Tricks, Sales Boosts, and Profit Maximizers

Disclaimer: These are my personal notes so I’ve paraphrased quite heavily in some places. If you like what you read, please buy the book to get the complete information in its original glory.

Let’s start!

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About the Author

-Tanner Larsson has started, co-founded, built, sold, scaled, bankrupted, and/or succeeded with over two dozen companies.

-He has produced millions of dollars in revenue for his own ecom companies and over $75 million in revenue for companies he has partnered with, advised, or consulted for.

The 12 Core Principles of Ecommerce

1. Your Business is Not Unique

Common mistake for business owners: They almost always fail to ask for help because they believe their business is so unique that others can’t understand it. No matter ...

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